In today's episode, we explore how concepts from linguistics can impact innovation. In particular, we dive into the distinction between surface structure and deep structure. Understanding these concepts will help you be better at strategic alignment, innovation, and problem-solving.
In today's episode, we explore how concepts from linguistics can impact innovation. In particular, we dive into the distinction between surface structure and deep structure. Understanding these concepts will help you be better at strategic alignment, innovation, and problem-solving.
We first define surface structure (the words used to convey a meaning) and deep structure (the actual meaning).
Then we talk about why the deep structure is so important to the development of your mission and vision.
Next we have some fun exploring why jazz is a good metaphor for organizational design. You will even hear me play the saxophone from a speech I gave in France back in 1999.
Finally, and more important to this podcast, we explore the role of surface structure (the actual problem statement) and deep structure (the real problem) in problem solving.
I think you will find this episode to be quite thought provoking.