Personality Poker®

#36: DIVOT

Episode Summary

In this freeform podcast episode, I share my thoughts on my next book: DIVOT. A divot is a term from golf. It's when you swing at the ball, if you go too deep, a chunk of grass goes flying, and this is a divot. And that's the premise of the next book - how can we go deep and create more customer value? Rather than changing direction (pivot) it is about deep value creation.

Episode Notes

In this freeform podcast episode, I share my thoughts on my next book: DIVOT.

A divot is a term from golf. It's when you swing at the ball, if you go too deep, a chunk of grass goes flying, and this is a divot.

And that's the premise of the next book - how can we go deep and create more customer value?

Rather than changing direction (pivot) it is about deep value creation.

In this episode, I cover a number of different topics related to the book:

Where do we double down on our investments?
How can we identify our differentiator and use that to prioritize investments?
How can the divot help create employee engagement and reduce burnout?
How can we best motivate employees (compensation, community, contribution)?
How can we provide stability for our employees (vs feeling like employees are working in quicksand)?
Why divoting is not the about standing still but is about going deeper.
The 5D of Differentiation (Distinctive, Desirable, Durable, Disruption-Proof, Disseminated)
Why we want a laser focus on investments rather than diluting and dissipating our energies
...and much more

I cover a lot of territory in this episode!

If you have any stories to contribute to the new book, please drop me a line.

P.S. Note that the title may change. The content might shift. And in the end it might be something other than a book. But the general philosophy of whatever I create will remain the same.